n late July 2010, devastating floods hit Pakistan. In Sindh, 7 million people were displaced and 2.6 million acres of standing crop were destroyed. The United States Agency for International Development (USAID)’s Sindh Agriculture Recovery Project represents $15 million in assistance from the American people to flood affected Sindhi farmers for sowing sunflower over 93,240 acres of otherwise unseeded land. Sunflower seed can be sowed from October to February, much later than wheat, thereby allowing more time for the water from the floods to settle. The revenues generated from Sunflower farming are comparable to those acquired from wheat farming. The project duration is from November 2010 to June 2011 and the target area of the project consists of the seven worst flood affected districts in Sindh: Jacobabad, Qambar Shahdadkot, Shikarpur, Kashmore, Larkana, Thatta and Dadu.